Luxurients takes home Great Taste 2025 award for its Premium Kashmiri Saffron

Judged by the Guild of Fine Food’s expert panel, Luxurients Kashmiri Saffron is awarded a Great Taste 3 star in the world’s most trusted food and drink accreditation scheme

Luxurients Ltd, based in London, UK has been named among the top food and drink producers globally this year, picking up a highly prized 3-star Great Taste award for their Premium Kashmiri Saffron.

14,340 products were put through the competition’s rigorous blind judging process; and Luxurients Kashmiri Saffron was dubbed “a wonderful, quality product with long lasting flavour”at the world’s most coveted food and drink awards.

3,899 products were awarded a Great Taste 1-star – ‘food and drink that delivers fantastic flavour’,

1,508 were awarded a Great Taste 2-star – ‘above and beyond delicious’, and

only 273 were awarded a Great Taste 3-star – ‘extraordinarily tasty food and drink’.

Described as:

“Vibrant and bright, long saffron threads that deliver a rich colour and earthy aroma. Strong, floral and woody.”

“Fully intact, beautiful looking threads… Colours are rich and deep with incredible notes on the nose… The fragrance carries hints of dried fruit. Delicious depth of flavour.”

“Long, deep red strands… a wonderful hue in water and a delicate saffron taste and aroma.”

“Aroma just from the dried saffron is outstanding… infusion tastes wonderfully clean and pure with a pleasing depth. Decidedly some of the finest saffron we have encountered.”

“Extremely deep colour and a powerful aroma… A little would go a long way – always an advantage with an expensive resource.”

this product impressed the judges across all sensory criteria.

Made from Grade I ISO 3632-certified saffron, grown in the Himalayan region of Kashmir and hand-harvested by local growers, the saffron threads are sun-dried and meticulously packed to preserve potency. Luxurients Kashmiri Saffron was one of just 5,680 products to receive any award from Great Taste in 2025 — only 39.6% of all entries.

Faizan Jahangir, Founder of Luxurients Ltd, comments:

“We are absolutely thrilled to receive the prestigious Great Taste 3-star award for our Premium Kashmiri Saffron. This journey began as a family tradition — from my grandfather’s walnut trade, to my father cultivating saffron, and now, to us proudly bringing this product to tables around the world.”

“Being recognised at this level validates the years of work with our Kashmiri growers and the commitment to purity and excellence. It’s more than saffron — it’s our heritage in every jar.”

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What is Great Taste?

Recognised as a stamp of excellence and actively sought out by food lovers and retailers alike, the Great Taste accreditation scheme, organised by the Guild of Fine Food, values taste above all else. Each product is blind-tasted without any branding or packaging and judged on its merit.

Judging in 2025 took place over 110 days with more than 500 expert judges, including chefs, buyers, food writers and retailers, tasting and evaluating entries from 110 countries worldwide.

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Product availability

Luxurients Kashmiri Saffron is available online at www.luxurients.com and selected independent retailers.

RRP: £12.99 (1g glass jar).

For more information, images, or interview opportunities:

Contact: Faizan Jahangir

Email: info@luxurients.co.uk

Instagram: @luxurients

Hashtag: #LuxurientsSaffron #GreatTaste2025

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Editor’s Notes:

About Luxurients Ltd

• An award-winning, London-based brand focused on sourcing pure Kashmiri saffron.

• Working directly with growers to ensure traceability, potency, and fair-trade practices.

• Previous winner of Great Taste 2022 (3-star).

• Committed to sustainable farming, female-led agriculture, and preserving Kashmir’s saffron heritage.

About the Guild of Fine Food

Now in its 32nd year, Great Taste is the world’s largest, longest-standing and most respected food accreditation scheme. It is a benchmark of artisan and specialty food excellence, run by a collective dedicated to supporting independent producers.